GreenMed is an Australian organisation focused on creating circular economy solutions for the healthcare sector. As the first company in Australia to create a product from 100% recycled hospital waste that could be returned to the healthcare market, GreenMed had developed a highly innovative offering but needed a clearer way to communicate its value to stakeholders, partners and potential customers. One of GreenMed's key initiatives is the Keep me in the loop® program, which helps healthcare organisations adopt more circular approaches to waste management by reducing single-use products and identifying more sustainable alternatives
GreenMed engaged The Project Lab to professionalise its proposal and pitch materials, bring its brand to life through an online landing page, and provide practical business support. As the engagement progressed, the work also helped the team introduce greater structure around assessing ideas,testing product opportunities and managing priorities.
GreenMed had a compelling sustainability story and a growing pipeline of ideas, products and potential partnerships. However, communicating the value of these opportunities clearly and consistently to healthcare stakeholders required professional marketing materials, graphic design and a stronger online presence.
The organisation also needed a practical and meaningful way to assess its ideas before investing further time and resources. This involved testing product suitability and pricing, considering program feasibility, and deciding which projects should take priority.
A joined-up approach was important. Communications and brand materials needed to reflect the commercial proposition, while financial modelling, project planning and connection into local manufacturing network was needed to help the team determine whether new ideas could contribute to the long-term sustainability of the business.
The Project Lab worked closely with GreenMed to better understand its goals, stakeholders and future direction. Through workshops, strategic discussions and a review of existing materials, we helped create a more consistent and professional approach to communication and stakeholder engagement.
The engagement gave GreenMed a more professional and consistent platform for communicating its work, while also introducing practical ways to assess ideas and manage emerging opportunities.
Most importantly, GreenMed gained practical tools and processes to move ideas forward with greater clarity. The engagement helped the team communicate its value, test the suitability of new concepts and prioritise projects in a way that considered the long-term sustainability of the business. This created a stronger foundation for future partnerships, growth and innovation within the healthcare sustainability sector.
"The Project Lab has been a fantastic business support, assisting us to develop a useable and meaningful process to approach our ideas and concepts, test their suitability and apply them in a way that benefits the long-term sustainability of our business.
They have guided us through financial modelling techniques to test pricing and product suitability and have been a supportive parter to help our team to collate and manage our projects and their priorities in a way that keeps our momentum moving forward as we work toward our hefty goals." – Mat Usher, GreenMed Director.
The Project Lab helps organisations test ideas, understand commercial considerations, prioritise projects and communicate opportunities clearly. Our business support can bring together facilitation, financial modelling, strategic communications, marketing and graphic design to help teams move forward with greater confidence.
