Saffron is a multidisciplinary creative with extensive experience across visual communication, brand strategy, and marketing. With a background in Graphic Design and experience spanning advertising agencies, boutique studios, and freelance work across Australasia. She brings both strategic thinking and creative expertise to every project.

As Creative Lead, she works across brand development, marketing campaigns, digital content, photography, and communications. Known for transforming complex ideas into clear, engaging visual stories, she combines creativity with strong audience insight to deliver thoughtful and impactful outcomes. Her experience spans print and digital design, social media strategy, website management, content creation, and campaign development, alongside a passion for creative problem solving and emerging technologies.

Place on the team

Confident in her craft and experienced in working closely with clients and consultants alike, Saffron thrives on the variety of work that comes with supporting organisations across Tasmania. She enjoys collaborating with The Project Lab team to develop creative solutions that communicate ideas clearly and meaningfully. With a strong eye for storytelling and design, Saffron is particularly skilled at interpreting briefs and simplifying complex messages into engaging visual communications. Whether developing a brand, campaign, publication, or digital content, she focuses on creating work that feels authentic, strategic, and connected to its audience.

Make it Matter

Saffron is passionate about creativity both inside and outside of work, and values the balance that comes from slowing down and creating in different ways. Recently, she has developed a love for growing her own vegetable garden and flowers, finding inspiration and enjoyment in the process of nurturing things from the ground up.

Outside of The Project Lab, she loves to dedicate her spare time to contributing to her daughter’s primary school classroom, bringing the same energy, creativity, and care to the projects and people around her.

Whether collaborating on strategy, mentoring creative thinking, or bringing ideas to life visually, Saffron is driven by meaningful work and the positive impact thoughtful communication can have.